BILMÅNSSON AI SALES TRAINER - PROPOSAL
Prepared for: Bilmånsson AB
Prepared by: Automate Your Biz (AYB AI)
Date: December 18, 2025
EXECUTIVE SUMMARY
We propose to custom-develop the Bilmånsson AI Sales Trainer to help your sales team close a higher percentage of car sales through realistic, on-demand sales practice and coaching.
The Bilmånsson AI Sales Trainer will:
  • Simulate realistic sales conversations tailored to your vehicles, offers, and common objections.
  • Score every interaction using Bilmånsson specific criteria.
  • Provide detailed, personalized sales feedback to each rep after every session.
  • Track performance over time in a central dashboard so leadership can see who is improving, who needs coaching, and where.
With this solution, you can deliver expert 1:1 car sales coaching personalized at scale, without adding more manager hours.
THE PROBLEM WITH TRADITIONAL SALES TRAINING
1
Low retention after training sessions
A large portion of workshop or seminar content is forgotten quickly without ongoing reinforcement, which undermines ROI.
2
Event-based training creates relapse
Reps may try new techniques briefly, then revert to old habits because there is no structured reinforcement loop.
3
Limited coaching time from managers
Managers only have a small window per week to coach each rep, so even strong training materials lack consistent follow-through.
4
Coaching often focuses on pipeline, not skills
1:1 conversations tend to be about deals and numbers, rather than diagnosing skill gaps and practicing new behaviors.
5
Inconsistent coaching quality
Outcomes depend heavily on individual manager capability, time, and discipline, resulting in uneven rep development across locations.
6
Generic content doesn't match real Bilmånsson sales sessions
Standard sales training rarely reflects your specific customers, stock, offers, compliance constraints, and deal cycle.
7
Not enough deliberate role-play
Reps may "understand" the framework but lack the repetitions required to perform fluently under pressure, when deals are won or lost.
8
Inconsistent rep ramp-up and customer experience
When training is rushed, reps develop inconsistent approaches - prospects get mixed answers, leading to slower ramp, expectation gaps, churn risk, and higher turnover.
9
Weak measurement of skill acquisition
It is difficult to quantify readiness (discovery depth, objection handling, commitment to next steps) in a consistent scoring model.
10
Operational friction and cost to scale
Organizing live training, manager shadowing, and role-plays across multiple locations and hiring waves is expensive and hard to sustain.
THE SOLUTION: BILMÅNSSON AI SALES TRAINER
The Bilmånsson AI Sales Trainer replaces ad-hoc coaching with a continuous, data-driven practice environment designed specifically for your dealership.
Key Benefits of the Bilmånsson AI Sales Trainer
Increased sales conversion rates
Better closing skills mean a higher percentage of offers and proposals convert into sold cars.
Expert 1:1 car sales coaching at scale
Feedback is personalized to each rep's gaps (question quality, objection handling, qualification, control of the close) rather than generic advice.
Reduced operational costs
AI automates what would otherwise require manual effort: listening to recordings/shadowing, evaluating performance, giving feedback, and role-playing with each rep.
Always-on role-play
Reps can run realistic simulations whenever they want (at the start of each day, after lost deals, during ramp), instead of waiting for manager availability.
Custom-developed for Bilmånsson
The trainer is built around what "good" looks like in your environment: your sales process, brand, upsell/cross-sell opportunities, and compliance rules.
Faster onboarding and ramp
New hires can practice repeatedly and reach baseline competency sooner, before speaking to real customers.
Sustained behavior change
Consistent practice and feedback turn correct behaviors into habits, reducing the "post-training drop-off" that plagues traditional programs.
Consistent scoring and feedback
Every rep, every session is evaluated with a standardized scoring model, reducing manager-to-manager variance.
Performance tracking
Dashboards surface individual and team-level trends (volume of practice, average scores, strengths, and weaknesses).
Manager Leverage
AI handles the "practice + first-pass coaching" layer, so managers can focus their time on strategy & higher value activities.
Watch This: Bilmånsson AI Sales Trainer Live Demo
👇 Click the 'Unmute' 🔊 button in the bottom left corner 👇
RETURN ON INVESTMENT
Help your sales team close a higher percentage of car sales with consistent, expert 1:1 sales training personalized at scale.
Increase top-line revenue by +1–5% through improved conversion.
From our Zoom call, you shared that in 2025 so far:
15,852 sales proposals
have been sent.
5,400 cars
have been sold.
That means:
  • 15,852 sales proposals ÷ 12 months ≈ 1,321 sales proposals per month.
  • 5,400 cars sold ÷ 15,852 proposals ≈ 34.06% close rate.
  • 1,321 proposals × 34.06% ≈ 449.93 cars sold per month.
  • 449.93 cars per month × €29,000 average sale value ≈ €13,048,045 in sales per month.
By using the Bilmånsson AI Sales Trainer to help reps close more deals, you can typically increase sales conversion rates by +1–5 percent.
REVENUE IMPACT
Using your own figures:
1%
LIFT
+ €383,090 per month
+€4,597,080 per year in new revenue.
2%
LIFT
+€766,180 per month
+€9,194,160 per year in new revenue.
3%
LIFT
+€1,149,270 per month
+€13,791,240 per year in new revenue.
4%
LIFT
+€1,532,360 per month
+€18,388,320 per year in new revenue.
5%
LIFT
+€1,915,450 per month
+€22,985,400 per year in new revenue.

Even at the low end of this range, the Bilmånsson AI Sales Trainer provides a a quick path to ROI.
AYB AI TESTIMONIALS
SEE WHAT OTHERS ARE SAYING…
Advocate Rights Center,
Dallas, Texas.
LEGAL INDUSTRY
ROBERT WILSON - FOUNDER
It’s been a great pleasure working with AYB AI.
They are very knowledgeable and experienced in AI-generated communications.
We consider AYB AI to be a valued & trusted partner.
⭐⭐⭐⭐⭐
Blip Payments,
Ireland.
FINANCIAL SERVICES INDUSTRY
HUGO URIEN - FOUNDER
Working with AYB AI has been the definition of tailored professionalism. They have had a personal touch from day one and are very quick to respond and make changes as needed.

AYB AI developed several solutions for us that have helped our business become more systematic and efficient.
They take the time to really understand the goal and offer solutions to get there.

I plan to continue to work with AYB AI and would recommend them to anyone who is looking to optimize systems in their business.
⭐⭐⭐⭐⭐
Norton IB,
United Kingdom.
INSURANCE INDUSTRY
BEN WHITE - HEAD OF OPERATIONS
It's been a pleasure working with AYB AI. We had already started looking into how AI can improve productivity & performance and their solution certainly did both of those things.
We have been able to integrate their voice agent in to our lead chasing which has had a huge positive effect. Getting our prospects to answer the phone was our biggest issue (even when they request call backs on our website).
After introducing the voice sales agent, our contact rate has improved from 40% to over 60% - which has exceeded our hopes and targets!
⭐⭐⭐⭐⭐
Preferred Fertility Concierge,
Atlanta, Georgia.
HEALTHCARE INDUSTRY
TAKERA MITCHELL - FOUNDER
AYB AI exceeded my every expectation and went above and beyond to come up with a solution for my somewhat complex request.
Not only was the service thorough and timely but the customer service was superb.
AYB ensured my needs were understood and followed up with me consistently throughout the entire process.
I highly recommend AYB for any of your automation needs!
⭐⭐⭐⭐⭐
TABLE OF CONTENTS
EXECUTIVE SUMMARY
THE PROBLEM WITH TRADITIONAL SALES TRAINING
THE SOLUTION: BILMÅNSSON AI SALES TRAINER
RETURN ON INVESTMENT
REVENUE IMPACT
AYB AI TESTIMONIALS
HOW IT WORKS FOR YOUR SALES TEAM
AI SALES TRAINER INVESTMENT
AI USAGE & BILLING
INTEGRATIONS & DATA HANDLING
COMPLIANCE & DATA SECURITY
SUPPORT & SLA
ONE-TIME TRAINERS FOR MANUFACTURER RELEASES
ASSUMPTIONS
NEXT STEPS & GO-LIVE
The experience
HOW IT WORKS FOR YOUR SALES TEAM
On-demand training calls
Sales reps visit a dedicated web page to request a call from the Bilmånsson AI Sales Trainer.
Guided onboarding to each session
When the AI calls the rep, it explains how the training session works and what will be evaluated.
Deep understanding of Bilmånsson sales process
The AI is configured with:
  • Your ideal sales process from first contact to close.
  • The different vehicles and services you sell.
  • Compliance disclosures and brand standards.
  • Cross-sell and upsell opportunities.
  • Common objections and what strong responses should sound like.
Personality variety
Choose up to 10 different buyer personality types.
For example, tyre kicker, combative, relationship-focused, commanding, cost-sensitive, highly analytical, etc.
Scenario variety
Choose up to 20 different sales scenarios.
For example, visited the dealership on the way home from work, wants the newest Volvo, has a trade-in with a loan remaining, wants to speak with partner before deciding, comparing against another dealer, etc.
Hidden combinations
The voice remains consistent from call to call; reps will not know in advance which personality or scenario they are facing, mimicking real life scenarios.
Structured Evaluation & Feedback
Structured evaluation
After the role-play:
  • The AI scores the rep from 1–10, grading their sales skills on 18 metrics, including Bilmånsson-specific criteria.
  • It highlights what the rep did well and where they lost momentum or control.
  • It provides examples of what the rep could have said to increase the chance of closing the deal.
Automated feedback loop
Each rep receives an email summary after every session (what went well, what to improve, recommended focus areas).
  • Managers can be CC'd on these summaries for visibility and targeted coaching.
  • Performance is tracked by rep over time (number of training calls, average score, trend lines).
Reporting for leadership
Weekly/monthly reports show volume of practice, average scores, improvements, and who may need additional support.
Investment details
AI SALES TRAINER INVESTMENT
The investment includes everything required to design, build, and operate the Bilmånsson AI Sales Trainer:
Discovery & design
1 hour workshop to capture what a high-quality Bilmånsson sales process looks like (to feed as context to your AI).
Custom development
Building the AI Sales Trainer using your common objections, up to 10 personality types and 20 scenarios, so each training call is unique.
Performance tracking
Implementing weekly/monthly reporting for all sales employees.
Automation
  • Reminders for sales reps to complete training calls at scheduled times.
  • Email summaries after each call, including strengths, weaknesses, and next steps (with optional CC to management).
Enablement materials
Onboarding document for sales staff explaining how to use your AI Sales Trainer.
Launch call
Onboarding session with your leadership and sales team to walk through how to get the most out of the Bilmånsson AI Sales Trainer.
Fees:
One-time custom development fee:
€65 per user × 35 employees
= €2,275 (one-time development fee).
Monthly maintenance fee (ongoing support & optimization):
€44.99 per user × 35 employees = €1,574.65 per month.
Includes ongoing support, split testing, adjusting personality types/scenarios, error handling, system updates & performance tracking.
AI USAGE & BILLING
  • AI and telephony usage are billed separately "at cost".
  • Estimated usage rate: approximately ~$0.12–$0.14 per minute of live AI call time.
  • We will provide transparent monthly usage reports.
INTEGRATIONS & DATA HANDLING
No direct integrations are required with your existing dealership systems.
All we need to onboard your team is:
  • Name, email address, and phone number for each participating employee.
Data handling approach:
  • Training session data and scores are stored in secure systems for reporting and coaching.
  • We use enterprise-grade APIs and infrastructure to ensure your data is protected.
  • Data is not shared with third parties and is not used to train any future AI models.
  • All calls are used solely for training and coaching purposes within Bilmånsson.
  • Sensitive information (e.g., personal details of simulated "customers") is handled within controlled environments and not exposed beyond the training system.
SUPPORT & SLA
AYB AI SUPPORT HOURS:
Monday–Friday, 9:00–17:00 CET via Zoom, email, Slack or WhatsApp.
RESPONSE TARGETS:
P1 (system down / critical issue)
Response within 4 business hours.
P2 (degraded performance / non-critical issue)
Response same business day.
P3 (minor change / enhancement request)
Response within 1-2 business days.
ONE-TIME TRAINERS FOR MANUFACTURER RELEASES
When a manufacturer launches a new vehicle, we can quickly spin up two dedicated AI Sales Trainers to help your team master the new model.
These trainers are delivered as two unique phone numbers that sales employees can call anytime:
1
Product Expert Line
  • An "AI product expert" focused on the new vehicle.
  • Reps can ask any questions they have (features, packages, positioning, comparisons, objections, etc.).
  • The trainer responds with accurate, up-to-date information and teaches the rep how to position and sell the new vehicle.
2
Sales Skills Assessment Line
  • A role-play line that simulates real customer conversations about the new vehicle.
  • Reps practice selling the car, handling objections, and closing.
  • After each call, the AI scores their performance and highlights what they did well and what they need to improve on.
One-time pricing:
€695 per AI sales trainer phone number.
Typical turnaround time:
Within 1-2 business days of receiving the manufacturer release materials.
ASSUMPTIONS
  • Bilmånsson provides clear documentation of the preferred sales process, objection handling standards, and compliance guidelines.
  • Bilmånsson designates at least one internal “champion” to review scoring criteria and feedback examples.
  • English is used for the proposal; Swedish is used when deploying AI Sales Trainer & all associated automations.
NEXT STEPS & GO-LIVE
1
Review this proposal and confirm that the scope and pricing align with your expectations.
2
Approve the project and sign the service agreement.
3
Share the list of participating sales reps (name, email, phone) and provide input on your ideal sales process, common objections, and scenarios.
4
Schedule a kickoff workshop (60 minutes) with AYB AI and the Bilmånsson leadership team.
5
The Bilmånsson AI Sales Trainer will be custom-developed and ready for rollout within 3 weeks.